BMW Car Design Process

BMW Car Design Process


we do not design cars we trigger feelings every line we draw every detail we debate every form we create every model we finish everything we do has one purpose we want to release emotions our automobiles are not just the end of a creative process but a beginning the beginning of adventures and memories the beginning of unique dynamics the beginning of unforgettable moments and recurring beauty the beginning of passion dedication love BMW design the beginning of an emotional experience when we design a car we start by drawing the car we want to make sure that the first vision that we have of the car is translated onto paper with basically the movement of the pencil the movement of the hand describes the line and we make sure then that exactly what we have as a vision is translated into two dimensions these two dimensions are drawings when we design a car we focus on very high quality aesthetics we make sure that the way we draw cars is also one-to-one the way the line works work on the car the first contact that the designer has with the project is a piece of paper and a pencil the later process will be done in jindo world but the spontaneity of the drawing which is done reality with real pencil real paper shows exactly the emotion and the spontaneity of this concept the linework of a BMW can always be described in the true side view in a true side view you can control every line of the car and make sure that the three dimensions that these lines create are also controlled every line every emotional line every movement that the whole interior has will be described in front from lines and those lines will basically be an information for the modelers to build this model when we work with car design we work with clay we make sure that the material that we use is a material that we can work with meaning when we have a three-dimensional surface in clay we can add material and we can take material away making sure that every line is exactly where we want it to be we strive for perfection and surfacing and we make use of the computer technology to verify that every curvature is perfect the fascination that the designer put into his design basically comes to a point when this model is developing in clay and also crafted by hand in a clay model craftsmanship has a lot to do for us and claimable is exactly the right tool to bring perfection into our designs the B&W design has a lot to do with form developments and for inter design especially it’s always was extremely important to develop all the surfaces we have all the line movements we have in the whole interior in 3d and especially in a flammable we use silver foil then applied on top of the clay surface to verify how this surface then looks as if it were painted the silver material helps us describe how a surface changes from light to shadow interior design is not only the sculptural part of it but also how materials and how those materials are reacting with the people sitting into the car that’s reason why the material process and design research process already starts exactly at the same time as the designer starts sketching on a piece of paper the emotions we haven’t sketch those emotions have to come also through the material quality we have the craftsmanship and all the details that is into your hands to enhance the perfectness of the interiors we are doing we pay a lot of attention choosing the right materials also putting them in the right place material decision is done also within the time whether clay model is developed and we pay attention to that the best materials are the best place are coming together it’s extremely important that the match between each others you