CTA Bus Tracker Texting – Nov 2010 – Connections – Chicago Transit Authority

CTA Bus Tracker Texting – Nov 2010 – Connections – Chicago Transit Authority


>>CTA customers value their time and since CTA values its customers it is doing whatever it can to take the guesswork out of bus arrivals. Bus Tracker texting information is now available at every CTA bus stop. Every single one.>>”Yeah, I use it everyday for the Fullerton Bus. And its always accurate, always on time.”>>”I can plan, just so I won’t be late for classes or wherever I’m going.”>>”It actually does help a lot, due to the cold, Due to traffic and stuff like that, it does help.”>>”It just makes it so that I’m not late for work.”>>The CTA knows its customers love Bus Tracker, it also knows not everyone has a smartphone to access the internet based tracking sysyem. That’s why there’s Bus Tracker texting.>>”The market wanted more and the customers wanted more, with other devices on the market like cellphones, so we moved into the texting environment”>>”So if you don’t have access to a computer, or you don’t have a phone that has internet access but you have the ability to text, this gives you the opportunity to also receive bus tracker information, so you’re not left out.”>>Every CTA bus stop sign now has the identification code needed to get a bus arrival text.>>”Yup, every single bus stop.”>>A pilot program was tested at 42 locations in early 2010. Based on usage and customer feedback the program expanded to all bus stops on the system.>>”That particular application has exploded in the last couple of months.” >>”In the month of July before we started the installation of all the bustop ID stickers we were averaging about 10,000 texts, two way texts on a given day, and for the month of September we were averaging about 24,000.” >>Here’s how to use Bus Tracker texting: Text the message CTABUS, one word, then add a space, then type in the route ID number on the
bus stop sign. Send the text two 41-411. In just a few seconds you’ll get a text back.>>”We quickly send you back a response with the top three next arriving buses.”>>We used a Blackberry with a bright screen for demonstration purposes. But any phone with texting capability will work. >>”Older cell phones, newer cell phones, smart phones and whatever else may be coming down the line.”>>Best of all, the CTA doesn’t charge for the service.>>”There is no cost to using the text messaging feature of Bus Tracker only your usual text messaging service charges that you might pay in your plan.”>>For even more convenience customers can sign up to have Bus Tracker texts sent to them at a designated time each day. Say you always end your work day at 5:00, you can get a text at 5:01 everyday with
your estimated bus arrival times.>>”You send our application the information, bus stop that you’re looking to get the information for, the time that you’d like to deal with, either one particular time or multiples and at that particular designated time point, you’ll get the information you need.”>>How great is that? Really great, according to the growing legions of Bus Tracker Fans who use the technology everyday.>>”We all rely on the bus to get around, because having a car is to expensive in the city. So, having bus tracker and having text messaging available is great.”>>There are nearly 12,000 CTA bus stop locations in the service area.