Episode 3: Inside Vehicle Service Contract Sales – The Customer Qualification Rule

Episode 3: Inside Vehicle Service Contract Sales – The Customer Qualification Rule


(upbeat music) – Did you know, according
to recent research, 53% of customers who purchase a vehicle service
contract go on to use it? Hi, I’m Steve, an Area Manager with Assurant Resource Automotive. We know customers use a
vehicle service contract, but are you doing everything you can to get them to purchase one? And the challenge some dealers face is that a vehicle service
contract is not being offered to their customers 100% of the time. By following the 300% rule,
which is 100% of the products to 100% of the customers,
100% of the time, this allows the customer the opportunity to take advantage of a
vehicle service contract. By doing so, this will improve the customer’s overall
ownership experience, assist in driving your
dealership’s production, all while maintaining
compliant selling practices. This is a simple and effective
step that you can install in your dealership today to
help overcome this challenge.