Social Media Strategies for the Automobile Industry 2019 (HOW TO USE SOCIAL MEDIA TO SELL MORE CARS)

Social Media Strategies for the Automobile Industry 2019 (HOW TO USE SOCIAL MEDIA TO SELL MORE CARS)


are you tired of the frustration of not
knowing what when and where to post on social media maybe you’ve experienced
crickets like crickets after you post or perhaps you’re attracting the completely
wrong type of audience clients or customers and you’re ready for a
solution that will make this process faster and easier hi there my name is
Lorri and I’m the owner of Klassen Marketing Co. we are a boutique social
media marketing agency that works with local businesses and entrepreneurs
providing social media and digital marketing strategies and training that
helps get you the results that you have desperately been seeking look we know
you’ve been trying we see you out there making efforts and not getting the
results you want we want to help you change that welcome to this new series
on my youtube channel all about social media strategy for local business today
I’m going to talk about the automobile industry the car dealerships because I
see what’s working and I see what’s not working I have the confidence to share
these tips and tricks with you today because I’ve been working with
automobile dealerships and the car industry in general for probably about
eight years now I started my agency back in 2011 and one of my first clients was
a car dealership way back then and I’ve been working with car dealerships ever
since here’s what I see that’s not working and if this is you don’t feel
bad you just haven’t been educated otherwise so what’s not working is
simply sharing links to your facebook business page from your website or your
craigslist account for that matter of your latest sale if there’s no context
around that actual link chances are high that you’re not going to get a lot of
exposure or awareness or engagement as we call it on Facebook or in terms of
social media marketing in general yes you may have a few very loyal fans on
your business page already and that’s awesome keep up that momentum of
building fans and followers on your business page however if you consistently
only share the same type of content day after day or week after week that
well is going to run dry sooner than later so here’s my suggestions of
different things that you can share on your Facebook business page as a car
dealership share your share a new car delivery even a video of the new
customer being elated with their purchase or even their service
appointment I mean who isn’t pumped when they get a
fresh oil change or their tires rotated now also go ahead and share similar
pictures and images and video clips to your Instagram business page feed the
fact remains that you have very different audiences on your facebook
business page as you do on your Instagram account so simply keep that in
mind those are a few tips for you on what to share on your feed now when it
comes to your stories that’s a very different matter and that’s when you
want to dive even deeper into the stories the behind the scenes the why
you do what you do why you love what you do in terms of your dealership or
working at your dealership or building up your dealership or whatever it is in
terms of your car dealership it’s not just about producing content that is all
about you you need to be thinking in terms of them
your ideal client and customer that you want to draw in talk about their needs
inside of stories and of course use the tools available to you inside of the
stories hubs the location tags the at mentions when it’s appropriate
I already said location tags and different like stickers and the fun
things inside of the stories that make it interesting and more human more
relatable using stories on a daily basis can really really up your game in terms
of engagement and awareness for your brand on social media marketing so we’ve
talked a little bit now about where to post on social media as a car dealership
or someone in the automobile industry and what to post so
let’s talk a little bit about when to post because honestly this is one of the
main questions I get on a daily basis Lorri when should I post when’s the
best time well the truth is if you have a business account on Instagram and if
you have a facebook business page that information is free and readily
available to you inside of your insights so this is how you find
insights on your facebook business page and as you can see here I am on my very
own business page you simply come over to and yours might look a little bit
different than mine this bar up here this menu bar up here but you
simply want to find the one that is called insights you click on that and
then to find when to post you simply want to come down to this posts section
and you can see here Facebook breaks it down for you by the day as well as just
in general on average over the week so this is where in insights under posts is
when you find the ideal time of when your fan and follower base is online
here we are getting insights for our Instagram business account you’re gonna
come down to your icon here in the bottom right hand corner keep in mind I
am an Android user so these are this is how it works for me this is now my feed
I’m coming up here to the little hamburger I don’t know why they call it
a hamburger that doesn’t look like a hamburger to me top right three vertical
lines tap on that and then on insights and then over here to audience and then
scroll down and I’m tapping through the days here Saturday etc tap on the bars
you can see exactly the numbers that Instagram shows you of the ideal time of
when your viewers and fans are online on Instagram so for example on Saturdays
I’m going to choose at noon instead of 9:00 AM or 3:00 PM now the reality is those numbers used to look a lot different
than they do now these days people are online almost all the time but it’s
still worth checking because there can be dips and dips and valleys and that
kind of thing it’s a really good idea to check your insights on your Facebook
page and your Instagram account prior to posting so there you go there is a few
tips for you on what when and where to post on social media for the best
results possible for the car dealership or the automobile industry in general
and I know I get it it looks like a lot of work and the truth is it can be a lot
of work especially if you’re new at this or aren’t able to dedicate a whole bunch
of time to it on a daily or weekly basis so you have a couple of options that’s
where you may want to reach out to a social media professional and get their
help and guidance and perhaps training if that’s not the option for you today
then definitely download the social media marketing strategy I have for you
for free just by giving me your email address and I don’t sing online I don’t
know what that was about that’s what I had to share with you some tips tricks
tools and trends around social media marketing for the car dealership and
automobile industry I hope you found this video helpful if you did it would
mean the world to me if you gave it a like give it a thumbs up and a
subscription to my channel because I’m going to be uploading these amazing
videos every week from now on hit the little bell so you get the
notification for when I do upload and before you leave don’t forget to sign up
for my free social media marketing strategy I know you’re going to love it
thank you so much for spending some time with me this week it really does mean
the world to me so until my next video have an awesome week
bye for now